Customer Engagement Marketing Hardback
Edited by Robert W. Palmatier, V. Kumar, Colleen M. Harmeling
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders.
It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies.
Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing.
The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
- Format: Hardback
- Pages: 328 pages, 7 Illustrations, color; 14 Illustrations, black and white; XVIII, 328 p. 21 illus., 7 ill
- Publisher: Springer International Publishing AG
- Publication Date: 06/09/2017
- Category: Market research
- ISBN: 9783319619842