Mastering Customer Relations Paperback / softback
Part of the Master Series (Business) series
This book provides the student with the concepts and their practical application behind the importance of Customer Relations, Customer Service and Customer Care. The book has been written for students of business studies, management and associated fields, the qualification frameworks for which include a study of customer relations either as cores or options. The book uses practical examples using real organisations from all sectors of economic and social activity to support the concepts that are introduced in an easy to read and assimilate format.
- Format: Paperback / softback
- Pages: 238 pages, X, 238 p.
- Publisher: Macmillan Education UK
- Publication Date: 05/05/2000
- Category: Public relations
- ISBN: 9780333801598