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Mastering Marketing Management, Paperback / softback Book

Mastering Marketing Management Paperback / softback

Part of the Master Series (Business) series

Paperback / softback

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Description

Designed for students, and potential and practising managers, this book examines the management of markets as an holistic activity within modern organisations. Based on the four Ps/Cs of marketing (Product/Customer value; Price/Cost; Promotion/Communications; Place/Convenience) this book takes the reader through all the major aspects of marketing management using practical examples. Written in plain English, Mastering Marketing Management shows that marketing is a feature of the whole organisation and should not be confined to just one department.

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£27.99

£26.95

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