Becoming a Public Relations Writer : Strategic Writing for Emerging and Established Media Paperback
Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice.
Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner.
A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small.
In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere-from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including:New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing.
Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.
- Format: Paperback
- Pages: 458 pages, follows last edn 9780415888028
- Publisher: Taylor & Francis Ltd
- Publication Date: 08/08/2016
- Category: Technical writing
- ISBN: 9781138123052