Repute and Disrepute : The Inside-Out Approach to Managing Corporate Reputation Hardback
by Rosa Chun
Learn a revolutionary new approach to promoting, defending, sustaining and, if necessary, restoring a company's reputation In today's digitized, social networked world, a company or brand reputation can soar to dizzying heights or be buried in the blink of an eye.
Never has it been more vital for every company to have a comprehensive strategy in place for managing its good name and for restoring and rebuilding its damaged reputation, should the worst happen.
Written by a recognized international expert in the field, this book describes an innovative new approach to reputation management.
Based on author Rosa Chun's extensive experience as a reputation consultant to leading companies worldwide, it goes beyond the broad extrapolations from research and the corporate communication and marketing strategies found in most books on the subject to provide a wholly practical, holistic approach to reputation management. * Includes coverage of reputation management for non-profit and public sectors, and offers a uniquely global perspective * Demonstrates the critical links between customer orientation, leadership, global mindset, employee engagement, new social network technologies, and strategic implementation * Features fascinating and instructive case studies and examples from companies across industry sectors in the U.S., Europe, and Asia
- Format: Hardback
- Pages: 160 pages
- Publisher: John Wiley & Sons Inc
- Publication Date: 27/02/2015
- Category: Business ethics
- ISBN: 9781119942269