Doing Focus Groups Paperback / softback
Part of the Qualitative Research Kit series
Focus groups are a popular method for collecting qualitative data in the social sciences.
Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups.
Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data.
This is a perfect how-to introduction to getting the most out of your focus group research.
- Format: Paperback / softback
- Pages: 224 pages
- Publisher: SAGE Publications Ltd
- Publication Date: 13/10/2018
- Category: Research methods: general
- ISBN: 9781473912441