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Doing Focus Groups, Paperback / softback Book

Doing Focus Groups Paperback / softback

Part of the Qualitative Research Kit series

Paperback / softback

Description

Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups.

Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data.

This is a perfect how-to introduction to getting the most out of your focus group research.

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£32.99

 
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