Doing Focus Groups, Paperback / softback Book

Doing Focus Groups Paperback / softback

Part of the Qualitative Research Kit series

Description

Focus groups are a popular method for collecting qualitative data in the social sciences.

Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups.

Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data.

This is a perfect how-to introduction to getting the most out of your focus group research.

Information

  • Format: Paperback / softback
  • Pages: 224 pages
  • Publisher: SAGE Publications Ltd
  • Publication Date:
  • Category: Research methods: general
  • ISBN: 9781473912441

£24.99

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