Brand-driven Innovation : Strategies for Development and Design PDF
Part of the Required Reading Range series
Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge.
The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.
- Format: PDF
- Pages: 208 pages
- Publisher: Bloomsbury Publishing
- Publication Date: 25/10/2010
- Category: Business strategy
- ISBN: 9782940439768
- EPUB from £30.08