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Brand-driven Innovation : Strategies for Development and Design, EPUB eBook

Brand-driven Innovation : Strategies for Development and Design EPUB

Part of the Required Reading Range series

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Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge.

The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.

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