Supporting your high street Find out how »
Basket Image


Managing Corporate Communication : A Cross-Cultural Approach, Paperback / softback Book

Managing Corporate Communication : A Cross-Cultural Approach Paperback / softback


Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders.

This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus.

Ideal for students and practitioners of corporate communications.


  • Format: Paperback / softback
  • Pages: 552 pages, 552 p.
  • Publisher: Macmillan Education UK
  • Publication Date:
  • Category: Business communication & presentation
  • ISBN: 9780230348028



Free Home Delivery

on all orders

Pick up orders

from local bookshops