Managing Corporate Communication : A Cross-Cultural Approach Paperback / softback
Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders.
This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus.
Ideal for students and practitioners of corporate communications.
- Format: Paperback / softback
- Pages: 552 pages, 552 p.
- Publisher: Macmillan Education UK
- Publication Date: 16/11/2012
- Category: Business communication & presentation
- ISBN: 9780230348028