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Managing Corporate Communication : A Cross-Cultural Approach, Paperback / softback Book

Managing Corporate Communication : A Cross-Cultural Approach Paperback / softback

Description

Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders.

This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus.

Ideal for students and practitioners of corporate communications.

Information

  • Format: Paperback / softback
  • Pages: 552 pages, 552 p.
  • Publisher: Macmillan Education UK
  • Publication Date:
  • Category: Business communication & presentation
  • ISBN: 9780230348028

£49.99

£46.49

 
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