The Retail Start-Up Book : Successfully Plan, Launch and Grow a Business Paperback / softback
by Rowland Gee, Danny Sloan, Graham Symes
Paperback / softback
Description
The retail market in the UK is worth more than £400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry.
Despite the challenge to establish stores and big-box retailers, there's a rapid increase in the number of retail start-ups and consistent growth in the independent sector.
From beard shops and barbers, through cafes and coffee shops, to 'retailment' concept stores and boutique consumer-focused experiences, the specialist retail sector is booming. The Retail Start-Up Book provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online and offline tactics.
Introducing the science of shopping and how to understand customer behaviours and needs, it explores the essential steps of developing a business plan, marketing and promoting a business and advising on buying and visual merchandising.
Building on years of retail experience nationally and internationally, in large groups and with independent retailers, The Retail Start-Up Book meticulously provide invaluable practical insights to help new retailers hit the floor running, or more established organizations grow their business and nurture their profits.
Information
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Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:272 pages
- Publisher:Kogan Page Ltd
- Publication Date:03/05/2019
- Category:
- ISBN:9780749484729
Other Formats
- Hardback from £82.00
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:272 pages
- Publisher:Kogan Page Ltd
- Publication Date:03/05/2019
- Category:
- ISBN:9780749484729
