Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Visualizing Culture : Analyzing the Cultural Aesthetics of the Web, Paperback / softback Book

Visualizing Culture : Analyzing the Cultural Aesthetics of the Web Paperback / softback

Part of the Visual Communication series

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

In an increasingly global society, the ability to identify a culture’s visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences.

But how do we identify the visual cues that specific cultures respond to?

Based on Web design «best practices» and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns – a «pattern language» – by which one can analyze the cultural aesthetics of a website to: (1) learn more about the visual communication patterns of a particular culture, (2) apply what is learned to the creation of new Web communication, and (3) identify trends in visual communication on the Web as influenced by emerging technologies.

Information

Other Formats

Save 1%

£30.50

£30.09

Available to Order - This title is available to order, with delivery expected within 2 weeks
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information

Also in the Visual Communication series  |  View all

An Introduction to Visual Communication

£46.40

£42.25

Add to Basket

Visualizing the Web

£87.10

£82.65

Add to Basket

Visualizing the Web

£27.20

£25.69

Add to Basket

An Introduction to Visual Communication

£101.80

Add to Basket