History Of Marketing Science, The, Paperback / softback Book

History Of Marketing Science, The Paperback / softback

Edited by Russell S. Winer, Scott A. Neslin

Part of the World Scientific-Now Publishers Series in Business series

Description

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields.

Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors.

Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered.

Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.

Information

  • Format: Paperback / softback
  • Pages: 528 pages
  • Publisher: World Scientific Publishing Co Pte Ltd
  • Publication Date:
  • Category: Sales & marketing management
  • ISBN: 9789814619479

£40.00

£29.45

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Also in the World Scientific-Now Publishers Series in Business series   |  View all