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Heal's Posters : Advertising Modernism, Paperback / softback Book

Heal's Posters : Advertising Modernism Paperback / softback

Paperback / softback

Only a few left - usually despatched within 24 hours

Description

A survey by Nicklaus Pevsner in the 1930s estimated that some 80-90% of manufactured goods in England were shoddy and poorly designed.

When it came to furniture only a handful of manufacturers would have escaped such condemnation.

Prime among these was Heals of Tottenham Court Road - manufacturer, retailer, and, with its top floor Mansard Gallery, the Mecca for Home Counties cognoscenti of 'modernism'.

Most furniture manufacturers advertised their wares in the press but Heal's was a rare exception in the industry in its use of posters. Heal's posters not only relay the saga of a pioneering enterprise but provide a shorthand history of what was happening in the design and retailing of furniture and furnishings in Britain in the 20th century.

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£10.00

Only a few left - usually despatched within 24 hours
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