Welcome to the next phase of the Uber-movement. In our smartphone-obsessed society, entrepreneurs are always looking for the next big thing - so why not revolutionise the oldest business there is?
Tech evangelist Annie O'Mahony tries to do just that, creating the 'Uber for sex workers'.
But changing the trade proves far from plain sailing, and her success triggers a vicious struggle between the old and the new - all the while blurring the boundaries of morality. Pimple is the satirical tale of an app for the sex trade, the disruption its rise to notoriety brings to the lives of London's prostitutes and pimps and the inevitable conflict that results.