Conducting Market Research for International Business, Paperback Book

Conducting Market Research for International Business Paperback


This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets.

From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.


  • Format: Paperback
  • Pages: 120 pages
  • Publisher: Business Expert Press
  • Publication Date:
  • Category: International business
  • ISBN: 9781606490259

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