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Conducting Market Research for International Business, Paperback / softback Book

Conducting Market Research for International Business Paperback / softback


This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets.

From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.


  • Format: Paperback / softback
  • Pages: 120 pages
  • Publisher: Business Expert Press
  • Publication Date:
  • Category: International business
  • ISBN: 9781606490259

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