Conducting Market Research for International Business Paperback
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets.
From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
- Format: Paperback
- Pages: 120 pages
- Publisher: Business Expert Press
- Publication Date: 31/03/2009
- Category: International business
- ISBN: 9781606490259
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