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Ribbon Culture : Charity, Compassion and Public Awareness, Paperback / softback Book

Ribbon Culture : Charity, Compassion and Public Awareness Paperback / softback


This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity.

It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.


  • Format: Paperback / softback
  • Pages: 190 pages, XVI, 190 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Popular culture
  • ISBN: 9780230247895

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