Imagine a world where pregnant women are upbeat and glowing, newborns sleep on cue, toddlers love to have their teeth brushed, and teenagers gaze adoringly at their parents.
This world does not actually exist - although advertisers, marketers, and stock photo agencies would have us believe that it does.
But when Sara Given, a real mother of a real toddler, saw a picture of a radiant new mum in a cute little sundress breastfeeding her newborn on a sunny day in the middle of a golf course, she did what any inherently funny person might do: added a hilarious caption and started a blog.
An overnight sensation, her Tumblr is now visited daily by thousands of new parents looking for a pick-me-up, and has been covered by the likes of the Today show and The Huffington Post. And what better way to deal with the stress and strain of parenthood than laughter?
The perfect gift of cheer and solidarity, Parenting Is Easy makes every reader laugh out loud - and feel better, too because we're in on the joke. Like the picture of a serenely composed mother spoon-feeding her serenely composed baby in a spotless living room: "If your baby is fussy at mealtime, try feeding him bib-free on a white couch." Or the happy blond family of four, straight out of a sporty American clothing catalog: "Hey, it's looking pretty overcast outside.
Whaddya say we put on our wool sweaters and rain boots and play a quick game of soccer in the ocean?" Yeah, right.