The Field Guide to Supergraphics : Graphics in the Urban Environment, Hardback Book

The Field Guide to Supergraphics : Graphics in the Urban Environment Hardback

Description

The definition of a supergraphic has changed over the last twenty years.

Once, only a large decorative design on a wall or building was a supergraphic.

Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements.

A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol.

Digital technology now allows for interaction and screen-based media on a large scale.

The audience can now truly communicate with an architectural space in a unique and personal manner.

The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two points: a strong concept, and interaction with the architecture, light and space.

Many people can paint stripes on a wall. But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes.

This book includes examples of the best supergraphics internationally.

These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture.

Information

  • Format: Hardback
  • Pages: 384 pages, 375 Illustrations, color
  • Publisher: Thames & Hudson Ltd
  • Publication Date:
  • Category: Graphic design
  • ISBN: 9780500021347

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