Crowning the Customer : How to Become Customer-driven, Paperback Book

Crowning the Customer : How to Become Customer-driven Paperback


How to become Customer Driven Customer service is the competitive business battleground of the twenty-first century.

This book, by an internationally acclaimed entrepreneur, is a hands-on guide for people who run businesses or work in them, written in simple jargon-free style.

He explains: * The 'Boomerang Principle' (bringing the customer back) * How to get the feel of the market place * How to listen effectively to the customer * Customer panels * Why you should increase the number of complaints * How to introduce fun and surprise into business.

An essential handbook for managers, company directors, employees and students.


  • Format: Paperback
  • Pages: 160 pages, Illustrations
  • Publisher: O'Brien Press Ltd
  • Publication Date:
  • Category: Customer services
  • ISBN: 9780862789527



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