Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Advertising in the Digital Age : Theories and Practices, Paperback / softback Book

Advertising in the Digital Age : Theories and Practices Paperback / softback

Paperback / softback

Description

Advertising is everywhere.  Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.

In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago.

You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm.

Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.

Information

Other Formats

Save 1%

£38.99

£38.55

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information