How to Run a Successful Design Business and How to Market Design Consultancy Services, Mixed media product Book

How to Run a Successful Design Business and How to Market Design Consultancy Services Mixed media product

Edited by Shan Preddy


This two volume set includes Shan Preddy's two 'must-have' professional practice guides for designers: How to Market Design Consultancy Services (Second Edition) and How to Run a Successful Design Business. Many design companies, the world over, are small businesses, with 75% employing fewer than 10 people full-time, and with a very variable level of profitability.

Although their design skills are excellent, they need - with some notable exceptions - guidance on running their businesses. Shan Preddy's two books provide just that: concise, pragmatic, advice from an author team with experience that spans all sectors of design; everything a design company owner needs to know, including, among other areas: * Creativity: keeping it fresh; * Business legal type, structure; * Staff recruitment, management, motivation: permanent vs freelance; * Job management systems; * Marketing, sales, profile raising, PR, reputation; * Client relationships, satisfaction, retention, development; * Fees and negotiation; * Procurement, rosters; * Exporting, local vs global offices; * Legal: IPR, contracts; * Owning vs renting: property, equipment; * Lifecycles: start ups, mergers/acquisitions, business sales, retirement/exit; * Top tips from successful design companies: 'How we did it'; * Useful non-commercial UK and worldwide organisations (eg Design Council; DBA, D&AD, CSD, BDI, RSA, Design Partners, PDA, DMI etc).




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