logo
Supporting your high street Find out how »
Basket Image

Basket

This Little Kiddy Went to Market : The Corporate Capture of Childhood, Hardback Book

This Little Kiddy Went to Market : The Corporate Capture of Childhood Hardback

Description

This book investigates the way that corporations are strategically shaping children to be hyper-consumers as well as the submissive employees and uncritical citizens of the future. Sharon Beder shows how marketers and advertisers are targeting ever younger children in a relentless campaign, transforming children's play into a commercial opportunity and taking advantage of childish anxieties. She presents an alarming picture of how a child's social development - through education, health care and nutrition - has become an ordered conveyor belt of consumerist conditioning.

Focusing on education in particular, she also shows how 'difficult' children are taught from an early age that pharmaceuticals can be used to discipline them or to make them 'happy'.

Information

  • Format: Hardback
  • Pages: 320 pages, 10 b&w figures
  • Publisher: Pluto Press
  • Publication Date:
  • Category: Consumerism
  • ISBN: 9780745329161

Other Formats

£85.00

£69.85

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops