Competitive Identity : The New Brand Management for Nations, Cities and Regions, Hardback Book

Competitive Identity : The New Brand Management for Nations, Cities and Regions Hardback

Description

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images.

This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

Information

  • Format: Hardback
  • Pages: 147 pages, XIII, 147 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: International business
  • ISBN: 9780230500280

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