Majority and Minority Influence : Societal Meaning and Cognitive Elaboration, Paperback / softback Book


Majority and minority influence research examines how groups influence the attitudes, thoughts and behaviours of individuals, groups and society as a whole.

This volume collects recent work by an international group of scholars, representing a variety of different theoretical approaches to majority and minority influence.

The book provides a thorough evaluation of significant current developments with a particular focus on how active minorities can influence people's thinking and behaviour, fight against conformity and contribute to real social change.

It also discusses the following themes:Social vs. cognitive processes of social influence: cooperation vs. antagonismMajority and minority influence: a singular or a dual socio-psychological process?Conversion vs appropriation of minority ideasDifferent meta-theoretical considerations underlying social influence researchNew avenues for future research are presented and many are born from a new integration between influence and persuasion theoretical traditions. By focusing on the societal dimension of social influence this book contributes to filling a theoretical and epistemological gap in the relative literature.

It offers a balanced and thorough presentation of the distinct theoretical and epistemological approaches employed by active and important researchers in the field making it essential reading for researchers and upper-level students of social psychology.


  • Format: Paperback / softback
  • Pages: 218 pages, 14 Line drawings, black and white; 3 Tables, black and white
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: Social, group or collective psychology
  • ISBN: 9781138954991



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