In a world teeming with data, we ourselves become the maths gurus' most prized specimens.
In They've Got Your Number..., Stephen Baker takes us on a guided tour (no maths required) through an unprecedented new era.
Much in the same way as neuroscientists are mapping our brains, mathematicians are mapping our behaviour - what we do, who we are, how we work, chat, play and shop - everything that makes us individuals.
In doing so, they will change every aspect of our lives.
They've Got Your Number...examines one of the great undertakings of the twenty-first century - the mathematical modelling of humanity.
It's a world that otherwise might seem remote or disconnected, but one which is absolutely relevant to our everyday lives.
- Format: Paperback
- Pages: 256 pages
- Publisher: Vintage Publishing
- Publication Date: 01/10/2009
- Category: Impact of science & technology on society
- ISBN: 9780099507024