The Management of International Tourism (RLE Tourism) Hardback
by Michael Brooke, Peter Buckley, Stephen F Witt
Part of the Routledge Library Editions: Tourism series
Hardback
Description
International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques.
In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.
The subject coverage of the book is wide-ranging: the authors examine the following issues: the impact of environmental issues on tourism management tourism demand and forecasting the key methods of operation of companies within the industry the functional areas of marketing, finance, organization and staffing research and innovation corporate strategy.
The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:222 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:07/12/2012
- Category:
- ISBN:9780415812689
Other Formats
- Paperback / softback from £42.35
- EPUB from £34.82
- PDF from £34.82
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:222 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:07/12/2012
- Category:
- ISBN:9780415812689
