Supporting your high street Find out how »
Basket Image


Understanding Communication Research Methods : A Theoretical and Practical Approach, Paperback / softback Book


Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves.

Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications.

The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action. Also featuring dedicated student resources on the Routledge.com book page and instructor resources at https://routledgetextbooks.com/textbooks/instructor_downloads/.

These include links, videos, outlines and activities, recommended readings, test questions, and more.


  • Format: Paperback / softback
  • Pages: 324 pages, 25 Tables, black and white
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: Research methods: general
  • ISBN: 9781138052680



Free Home Delivery

on all orders

Pick up orders

from local bookshops