Tourism Marketing Mgmt Handbook Stud Edn Paperback
This work provides a practical reference source to crucial issues in tourism marketing and management.
It aims to guide tourism students with the depth of coverage of various management decision areas; the applied analysis and discussion which includes pertinent examples; the lengthy chapter bibliographies for those requiring more in-depth knowledge; and the international approach used in the preparation of the chapters. 47 chapters, from internationally renowned authorities, cover tourism marketing and management concepts, techniques and applications.
- Format: Paperback
- Pages: 568 pages
- Publisher: Pearson Education (US)
- Publication Date: 22/06/1995
- Category: Sales & marketing
- ISBN: 9780134395302