Tourism Marketing Mgmt Handbook Stud Edn, Paperback Book


This work provides a practical reference source to crucial issues in tourism marketing and management.

It aims to guide tourism students with the depth of coverage of various management decision areas; the applied analysis and discussion which includes pertinent examples; the lengthy chapter bibliographies for those requiring more in-depth knowledge; and the international approach used in the preparation of the chapters. 47 chapters, from internationally renowned authorities, cover tourism marketing and management concepts, techniques and applications.


  • Format: Paperback
  • Pages: 568 pages
  • Publisher: Pearson Education (US)
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9780134395302



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