Relationship Management in Banking : Principles and Practice, Paperback / softback Book

Relationship Management in Banking : Principles and Practice Paperback / softback

Part of the Chartered Banker Series series

Description

Endorsed by the Chartered Banker Institute as core reading for the Personal & Private Banking and Commercial Lending modules, Relationship Management in Banking supports and develops the need to be able to manage key customer relationships.

The text considers the nature of commercial relationships and help the reader synthesise complex factors in order to develop a robust relationship management methodology.

It will draw from bona fide case studies and examples that can demonstrate key relationship management concepts as well as bring learning to life and share examples of customers, good and bad, from a range of different sectors. Through case studies and providing online updates to regulations, Relationship Management in Banking considers how to critically analyze approaches to relationship management used for a variety of banking customer types and examine the impact of legislation, regulation, governance and technology on banking relationship management and customer acquisition and retention.

Online supporting resources include a glossary and updates to regulation.

Information

  • Format: Paperback / softback
  • Pages: 400 pages
  • Publisher: Kogan Page Ltd
  • Publication Date:
  • Category: Banking
  • ISBN: 9780749482831

Other Formats

£39.99

£36.25

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Also by Steve Goulding

Also in the Chartered Banker Series series   |  View all