Entrepreneurship : Starting and Operating a Small Business, Paperback Book

Entrepreneurship : Starting and Operating a Small Business Paperback


For courses in Entrepreneurship, Small Business Management, and How to Start Your Own Business Courses in Continuing Education.

Entrepreneurship: Starting and Operating A Small Business, Third Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students.

This edition is based on a proven curriculum from the Network For Teaching Entrepreneurship (NFTE) and includes new case studies, a new Honest Tea Business Plan, and more on topics such as cash flow and e-marketing.

Drawing on the experience of Steve Mariotti and Caroline Glackin, students will begin building their business plan as soon as they open the text!

In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.


  • Format: Paperback
  • Pages: 576 pages, Illustrations (colour)
  • Publisher: Pearson Education Limited
  • Publication Date:
  • Category: Entrepreneurship
  • ISBN: 9781292020822

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