logo
Supporting your high street Find out how »
Basket Image

Basket

Driving Traffic and Customer Activity Through Affiliate Marketing, Hardback Book

Driving Traffic and Customer Activity Through Affiliate Marketing Hardback

Edited by Surabhi Singh

Part of the Advances in Marketing, Customer Relationship Management, and E-Services series

Description

Technological developments have created new opportunities for contemporary businesses.

Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic.

Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on the method of increasing online business traffic and sales by external referrals.

Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is ideally designed for academicians, practitioners, and students seeking current information on ways to increase customer activity.

Information

  • Format: Hardback
  • Pages: 195 pages
  • Publisher: IGI Global
  • Publication Date:
  • Category: Sales & marketing management
  • ISBN: 9781522526568

£159.00

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops