Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers.
It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
- Format: Hardback
- Pages: 188 pages, XX, 188 p.
- Publisher: Palgrave Macmillan
- Publication Date: 16/09/2009
- Category: International business
- ISBN: 9780230577893