Harry Potter : The Story of a Global Business Phenomenon Paperback / softback
by S. Gunelius
Paperback / softback
Description
The Harry Potter books are the bestselling books of all time.
In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter.
Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
Information
-
Item not Available
- Format:Paperback / softback
- Pages:194 pages, XIX, 194 p.
- Publisher:Palgrave Macmillan
- Publication Date:03/06/2008
- Category:
- ISBN:9781349301089
Other Formats
- Hardback from £45.69
- PDF from £38.24
Information
-
Item not Available
- Format:Paperback / softback
- Pages:194 pages, XIX, 194 p.
- Publisher:Palgrave Macmillan
- Publication Date:03/06/2008
- Category:
- ISBN:9781349301089