Essentials of Global Marketing, Paperback Book

Essentials of Global Marketing Paperback


Essentials of Global Marketing offers a concise and manageable approach to the subject.

The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.


  • Format: Paperback
  • Pages: 560 pages
  • Publisher: Pearson Education Limited
  • Publication Date:
  • Category: International business
  • ISBN: 9780273756545

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