Essentials of Global Marketing Paperback
Essentials of Global Marketing offers a concise and manageable approach to the subject.
The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
- Format: Paperback
- Pages: 560 pages
- Publisher: Pearson Education Limited
- Publication Date: 12/07/2012
- Category: International business
- ISBN: 9780273756545
- PDF from £36.89