Building Corporate Identity, Image and Reputation in the Digital Era EPUB
Edited by T C Melewar, Charles Dennis, Pantea (Middlesex University London, UK) Foroudi
Part of the Routledge Studies in Marketing series
EPUB
Description
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth.
This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.
Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing.
It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights.
The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas.
It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:572 pages, 38 Tables, black and white; 31 Line drawings, black and white; 9 Halftones, black and whi
- Publisher:Taylor & Francis Ltd
- Publication Date:29/07/2021
- Category:
- ISBN:9781000382211
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:572 pages, 38 Tables, black and white; 31 Line drawings, black and white; 9 Halftones, black and whi
- Publisher:Taylor & Francis Ltd
- Publication Date:29/07/2021
- Category:
- ISBN:9781000382211
