The IABC Handbook of Organizational Communication : A Guide to Internal Communication, Public Relations, Marketing, and Leadership Hardback
by Tamara Gillis, IABC
Part of the J-B International Association of Business Communicators series
This thoroughly revised and updated edition includes all new case studies and new original chapters.
The topics covered include must be added to each chapter for context: executive communication, executive coaching, communication counsel and the CEO as a communicator; communications and ethics as a whole; corporate social responsibility and sustainability issues; basics of crisis communication.
The book also covers current realities like VT shootings and new technologies that affect crisis management; internal communication/employee communication issues; international and multicultural communication issues; generational issues; mixing traditional and social media; government relations; reputation management; basics of marketing communication as well as current trends; and customer relations.
- Format: Hardback
- Pages: 480 pages
- Publisher: John Wiley and Sons Ltd
- Publication Date: 11/04/2011
- Category: Business communication & presentation
- ISBN: 9780470894064