Marketing Fashion Footwear : The Business of Shoes Paperback / softback
by Tamsin (University of Bath, UK) McLaren, Fiona (Liverpool John Moores University, UK) Armstrong-Gibbs
Part of the Required Reading Range series
Paperback / softback
Description
Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends. Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers.
You’ll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers.
Beautifully illustrated with examples from some of the world’s most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry. Featured contributors:Margaret Briffa, BriffaMarc Debieux, Cheaney & SonsJason Fulton, This MementoMarc Goodman, Giancarlo RicciSimon Jobson, Dr. MartensTracey NeulsTricia Salcido, Soft Star ShoesJohn Saunders, British Footwear AssociationJoanne StokerMary Stuart, mo Brog
Information
-
Out of stock
- Format:Paperback / softback
- Pages:240 pages, 200 colour illus
- Publisher:Bloomsbury Publishing PLC
- Publication Date:04/05/2017
- Category:
- ISBN:9781472579317
Information
-
Out of stock
- Format:Paperback / softback
- Pages:240 pages, 200 colour illus
- Publisher:Bloomsbury Publishing PLC
- Publication Date:04/05/2017
- Category:
- ISBN:9781472579317
