How to Brand Nations, Cities and Destinations : A Planning Book for Place Branding, Hardback Book

How to Brand Nations, Cities and Destinations : A Planning Book for Place Branding Hardback

Description

Usually, a country brand is not focused, resulting in unsuccessful place branding.

It is possible to successfully raise your national identity to the level of an attractive brand.

Building a country brand is an investment, with strong positive returns.

This book will guide you along the path to building a successful brand.

Information

  • Format: Hardback
  • Pages: 202 pages, IX, 202 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9780230220928

£54.99

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