The Idea Writers : Copywriting in a New Media and Marketing Era Paperback
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell.
It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
- Format: Paperback
- Pages: 213 pages, IX, 213 p.
- Publisher: Palgrave Macmillan
- Publication Date: 14/12/2010
- Category: Advertising
- ISBN: 9780230613881