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Engaging your Community through Active Strategic Marketing : A Practical Guide for Librarians and Information Professionals, Paperback / softback Book

Engaging your Community through Active Strategic Marketing : A Practical Guide for Librarians and Information Professionals Paperback / softback

Paperback / softback

Description

Now more than ever, libraries need to demonstrate the value they createfor their communities.

To do this, they must find ways to engage with thesecommunities to deliver this value.

Engaging your Community throughActive Strategic Marketing isa comprehensive resource that provides an overview of bestpractice strategic marketing, with advice on how to implement effectivemarketing activities in libraries and information services with the best chanceof success.

It takeseach element of the strategic marketing domain and outlines both currentmarketing best practice and its detailed application in the library andinformation sector.

It includes a set of tools and techniques to helpreflection and progress towards effective marketing. Whether it is raising awareness of resources, increasing library use ordemonstrating value, this book will help libraries from all sectorsachieve their goals, communicate their benefits and present a clear andconsistent image. Coverage includes:strategic marketing planningunderstanding users and potential usersidentifying value and grouping users for marketing activityunderstanding stakeholder management to support marketing activitycrafting messagesidentifying effective marketing channelsdigital marketingevaluating the response to marketing activity. Engaging your Community through Active Strategic Marketing will be a must-read for library and information service directors andmanagers in all sectors.

It will also be useful for all library and informationprofessionals interested or involved in the strategic planning or marketing oflibrary services and students of library and information science, particularlythose taking library management or marketing modules.

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