Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value, Hardback Book

The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value Hardback

Hardback

Description

HOW TO SUCCEED AS A MARKETING LEADER IN TODAY'S GLOBAL, DIGITAL WORLD. What makes an effective and successful marketing leader?

The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders--and discovered 12 essential traits that can make or break your success.

The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence. Learn how to:MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. MOBILIZE YOUR COLLEAGUES: Inspire and motivate your colleagues to act on your ideas. MOBILIZE YOUR TEAM: Build and hone a winning marketing team. MOBILIZE YOURSELF: Focus on goals that will benefit your customer, company, and long-term career. Warning: This is not a marketing book. It's a leadership book for marketers, using the latest research on what works--and what doesn't--in marketing's digital age. By zeroing in on the value creation zone ("V-Zone") --the all-important overlap between your company's and customers' needs--you'll be able to help the business win in the market --and achieve your career goals. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.

Information

Other Formats

£23.99

£18.35

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Also by Thomas Barta