The Routledge Companion to Non-Market Strategy, Hardback Book

Description

It is commonplace for today's transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies.

Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm's performance and legitimacy. With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.

Information

  • Format: Hardback
  • Pages: 426 pages, 37 Line drawings, black and white; 28 Tables, black and white; 37 Illustrations, black an
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9780415712316

£185.00

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