Agenda Setting in a 2.0 World : New Agendas in Communication Paperback / softback
Part of the New Agendas in Communication Series series
This volume explores agenda-setting theory in light of changes in the media environment in the 21st century.
In the decades since the original Chapel Hill study that launched agenda-setting research, the theory has attracted the interest of scholars worldwide. Agenda Setting in a 2.0 World features the work of a new generation of scholars.
The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of research in the expanding media landscape and in domains beyond the original focus on public affairs, and a centripetal trend further explicating agenda-setting's core concepts.
- Format: Paperback / softback
- Pages: 294 pages, 17 Line drawings, black and white; 15 Tables, black and white
- Publisher: Taylor & Francis Ltd
- Publication Date: 08/07/2013
- Category: Media studies
- ISBN: 9780415837002