Goodvertising : Creative Advertising that Cares Hardback
Can advertising be a force for good? Can it bring about positive social or environmental change?
Should it tell the truth about a brand? With today's consumers being more informed, empowered and ethically minded than ever, advertising needs to do all those things and more. Organized around 10 `Commitment' chapters, Goodvertising showcases outstanding creative work from over 120 campaigns from around the world that communicate that the client is actively being and doing good. Each campaign is from a leading agency working in the full spectrum of media channels for an international array of clients including Unilever, Coca-Cola, Ben & Jerry's, Nike, Tropicana, Volkswagen, Fiat, Levi's, Toyota, Honda, Sainsbury's, Microsoft and IKEA, and charities including Greenpeace, Amnesty International, PETA and WWF.
For any advertising or branding professional, this timely and much-needed book will provide inspiration and insights into how being good doesn't lead to dull advertising.
- Format: Hardback
- Pages: 256 pages, Illustrated in colour throughout
- Publisher: Thames & Hudson Ltd
- Publication Date: 01/09/2012
- Category: Advertising
- ISBN: 9780500516263