Moderating Focus Groups : A Practical Guide for Group Facilitation, Paperback / softback Book

Moderating Focus Groups : A Practical Guide for Group Facilitation Paperback / softback


Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting.

In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing.

Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.


  • Format: Paperback / softback
  • Pages: 264 pages
  • Publisher: SAGE Publications Inc
  • Publication Date:
  • Category: Social research & statistics
  • ISBN: 9780761920441

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