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PROMO2 (with CourseMate, 1 term (6 months) Printed Access Card), Mixed media product Book

PROMO2 (with CourseMate, 1 term (6 months) Printed Access Card) Mixed media product

Mixed media product

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Description

Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes.

PROMO 2e is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces. Attention CourseMate user: The CourseMate platform is being sunset and will not be sold with this title after December 31st, 2019.

Cengage will support existing users of CourseMate through August 1st, 2020.

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Save 5%

£57.99

£55.05

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