Defending Your Brand : How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks, Hardback Book

Defending Your Brand : How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks Hardback

Description

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

Information

  • Format: Hardback
  • Pages: 294 pages, IX, 294 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9780230340343

Other Formats

£39.99

£38.49

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops