100 Ways to Create a Great Ad Paperback
by Tim Collins
100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques.
Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas.
The process of creating an ad can be divided into three steps: planning, concept creation and crafting.
This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns.
Aimed at agency creatives, planners and account handlers, as well as graphic designers, marketing professionals and students, 100 Ways to Create a Great Ad has wide-ranging appeal.
- Format: Paperback
- Pages: 208 pages
- Publisher: Laurence King Publishing
- Publication Date: 04/08/2014
- Category: Graphic design
- ISBN: 9781780671680