Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

100 Ways to Create a Great Ad, Paperback / softback Book

100 Ways to Create a Great Ad Paperback / softback

Paperback / softback

Description

100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques.

Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas.

The process of creating an ad can be divided into three steps: planning, concept creation and crafting.

This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns.

Aimed at agency creatives, planners and account handlers, as well as graphic designers, marketing professionals and students, 100 Ways to Create a Great Ad has wide-ranging appeal.

Information

£22.50

£15.99

Item not Available
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information