Written for the both the student and manager, this book provides a fresh insight into the theory and practice of strategy formulation and implementation within the hospitality industry.
It has a unique, single-author approach and incorporates up-to-date, industry case studies, drawn from international sources.
Each chapter begins with a clear statement of objectives for the reader, and concludes with a summary and extensive list of further reading.
- Format: Paperback
- Pages: 368 pages
- Publisher: Pearson Education Limited
- Publication Date: 05/12/1995
- Category: Business strategy
- ISBN: 9780582281677