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Financial Services Marketing, Paperback / softback Book

Financial Services Marketing Paperback / softback


Ideal for advanced undergraduate and postgraduate courses in financial services marketing as well as professional courses such as the Chartered Institute of Bankers Marketing module.

It is also a supplementary text for modules in services marketing.


  • Format: Paperback / softback
  • Pages: 352 pages
  • Publisher: Pearson Education Limited
  • Publication Date:
  • Category: Banking
  • ISBN: 9780273632979



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