Financial Services Marketing Paperback / softback
Ideal for advanced undergraduate and postgraduate courses in financial services marketing as well as professional courses such as the Chartered Institute of Bankers Marketing module.
It is also a supplementary text for modules in services marketing.
- Format: Paperback / softback
- Pages: 352 pages
- Publisher: Pearson Education Limited
- Publication Date: 26/04/2000
- Category: Banking
- ISBN: 9780273632979